Customer Segmentation Service Levels
November 22, 2023
Worldwide, the production of ready mixed concrete is fundamentally the same. A plant in Dallas operates similar to plants in Dubai, Dublin and even Tanzania’s Dar es Salaam. The needs of customers, however, can be radically different. In any given location, consumers of ready mixed concrete can range from well-organized to chaotic, from large enterprises to small operations and from tech-savvy to technology-opposed Luddites. But why should these differences matter to producers? In short, understanding the needs of each easily identifiable group will allow you to offer the tailored services that make it easier and more beneficial for them to purchase from you versus your competition. This strategy will drive higher volumes and pricing power. In this installement of Tech Trends, Craig Yeack explains why grouping customers by their technology and service needs will help a producer become the supplier of choice. Read here.