“The task of leadership is to create an alignment of strengths so strong that it makes the system’s weaknesses irrelevant,” said legendary management consultant Peter Drucker. It’s a no-brainer to align a driver’s choices with the enterprise’s best overall interests. But the question is, how can we do this? Computer engineer and materials industry veteran Manny Tejano created Rocket Start LLC to provide a solution. In this month’s Tech Trends column, Craig Yeack looks at how one producer uses a rewards-based app to tie driver behavior to the bottom line.