Technology: The trust differentiator

Concrete producers become indispensable partners by ‘coming clean’ with customers.

By Craig Yeack

Ozinga recently invested in streamlining its entire quote-to-cash process.

Concrete producers continually struggle to gain a competitive edge. For instance, they often develop branded materials, although they are limited in how they can change the basics of cement, concrete, or aggregate. A more direct approach is to focus on providing customers a profit incentive that will keep them coming back.

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