What if you could reconfigure your business processes to be faster and less costly by easily offering new products and services from emerging providers … and offloading your non-core competencies to outside providers? What if, in the competitive market you are in, you could bind your customer to your products and services by constantly evolving toward the user experience THEY want, and not the one YOU think they want? This is how an application programming interface (API) works—the cornerstone of interoperability in the modern digital world. In this Tech Trends column, BCMI’s Craig Yeack explains APIs, how the API ecosystem works and why producers should be looking at systems that promise true interoperability. View article in Concrete Products.